All About Airplane Banner Towing

Filed on Aug 27, 2008 in Advertising

by Samuel S. Peters

Companies know the value of advertising. Some set aside as much as 20% of their budget just to get their message to the public. Many ads are expensive and complicated. They convey all the information the consumer needs to know to decide whether or not to seek after the product. But sometimes this is information glut. Sometimes, very little needs to be said to bring about the same results.

Airplane banner or billboard ads have several advantages. Since the ad is flown over a large congregation of people, it must be concise. A banner ad must convey just enough information to get people interested. A simple ad like this costs less and can be reused in other locations or in the same location at a later time.

Banner ads have the advantage of being quick to produce. Since they are, at most, one sentence, the time needed to make the idea fly is greatly reduced. Typos are rare and no coupons much be managed.

The concise message of a banner ad is designed to give only enough information to interest the customer. Further facts are available to those truly interested. Thus, the company is not paying for wasted printed materials.

It has been said that to speak for ten minutes requires much more preparation than to speak for an hour. So the one negative point of banner ads is that everything hinges on a few words. There is no space to ’say it another way.’ The message must be clear and catchy so that people know what is offered and remember it when they get home.

Contrast this to traditional advertising which uses a multitude of words to convey facts and figures designed to attract a customer to their product. Though such ads are expensive, there is no guarantee that the ad will even be read. Yes, this information needs to be conveyed, but why pay to get it to a multitude of uninterested people?

There is something about a banner flying behind a plane that demands attention. People hear the hum of the engine and look up. During the 17 seconds the banner is visible, they may read the message several times. If it returned, it will probably cause them to recall the message. By the time they get home, the sight of a plane will probably bring the message to mind once again. This recall is virtually free advertising. Yes, the information in a printed ad is often needed. In such a case, the banner ad can be used in conjunction with a printed ad, multiplying its effectiveness.

No one can doubt that banner ads are effective. Studies prove that. Banner advertisers pay to get their message to a large group without competition, and many will remember that message long after it has disappeared over the horizon.

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You would do well to pick an aerial banner company that handles the job. Some simply outsource the work so they are not personally involved. Learn more about the benefits of promoting your message through banner towing on our website.